Waymark

The Waymark team first came together to develop an interpretation and engagement strategy during the development phase of one of the earlier HLF-funded projects - The Churnet Valley Living Landscape Partnership. We conducted primary research and public engagement to inform the winning bid. 

To support public engagement in a way that worked for this particular area, we created an identity for the project and assisted project partners to integrate this into their own communications.

Phase 1 - On with the hiking boots to check the route details and add points of interest and historical information. Camera in hand!

For a famous route, Destination Staffordshire were aware that The Staffordshire Way long distance route and information was in need of an update!

Phase 2 - Redesign the walks into sections with a view to creating a booklet and publishing on line.

New outdoor signage for Churnet Valley Railway at Cheddleton

Original illustration, graphic design and print management project. 

The signs and posters included:

• an understanding of how grant money has been spent
• why volunteering is so important and how to get involved
• futue plans for the railway
• directions and amenities

The LMS-Patriot Project project aims:

• To build a new 'Patriot' steam locomotive to the original Sir Henry Fowler parallel boiler design, capable of running on the mainline.
• To create the new Royal British Legion Endorsed National Memorial engine, named 'The Unknown Warrior'.
• To be complete in time for the 100th Anniversary of the Armistice in 2018.

To achieve these aims the LMS-Patriot Project is looking to raise £1.5 million to build 'The Unknown Warrior'. This is being raised through:

The Churnet Valley Living Landscape website was delivered with both public facing and private partner areas. The latter is where progress reports are submitted for easier collation and submission to HLF. Here also is a repository for document templates and other reference materials to facilitate co-branding and partnership working.

In its public facing role, the site enables members of the local community to manage their own subscriptions to the newsletter, which goes out to local subscribers every month.