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Strategy

Landscape Partnership Development

The Waymark team first came together to develop an interpretation and engagement strategy during the development phase of one of the earlier HLF-funded projects - The Churnet Valley Living Landscape Partnership. We conducted primary research and public engagement to inform the winning bid. 

To support public engagement in a way that worked for this particular area, we created an identity for the project and assisted project partners to integrate this into their own communications.

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Restoration of Bridge 70

Steve wears numerous hats and is heavily involved as a volunteer in many restoration groups, including Caldon & Uttoxeter Canal Trust who successfully bid for funds to restore and protect the last remaining bridge on the disused Uttoxeter Canal.

This has been a huge project that involved working with a number of statutory and community organisations and private companies. Steve's strategic thinking, negotiation skills and volunteer management skills were put to good use. 

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Community Consultation

When asked what people feel about AONB status it is inevitable that members of the community have very different levels of understanding about how it might affect them. Not everyone really knows the details of what is involved. So when we were asked to run community consultation events across a Midlands region considering applying for AONB status, we focussed on teasing out how people feel about the effects and issues that could be managed by a different level of control and/or protection.

Intranet for partnership working

The Churnet Valley Living Landscape website was delivered with both public facing and private partner areas. The latter is where progress reports are submitted for easier collation and submission to HLF. Here also is a repository for document templates and other reference materials to facilitate co-branding and partnership working.

In its public facing role, the site enables members of the local community to manage their own subscriptions to the newsletter, which goes out to local subscribers every month.