When asked what people feel about AONB status it is inevitable that members of the community have very different levels of understanding about how it might affect them. Not everyone really knows the details of what is involved. So when we were asked to run community consultation events across a Midlands region considering applying for AONB status, we focussed on teasing out how people feel about the effects and issues that could be managed by a different level of control and/or protection. The results enabled our clients to interpret how people feel about issues and guage the level of protection that meets the mood of the community. The consultation was face-to-face and online - and the community came together, discussed heritage, the environment and the future ... and had a good time!